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Academic Catalog

Marketing Analytics

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2025-2026 Edition

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The marketing analytics minor is designed for students with practical quantitative skills who wish to measure and analyze market data to better understand and increase an organization’s return on investment and to improve their customer experience. Students will become competent with analytical techniques for decision modeling, marketing analytics, and marketing engineering. The minor is specifically designed to be completed by students from any discipline. Given that many of the non-business electives have other prerequisite classes, this minor may be especially attractive to students also interested in economics, data science, computer science, or statistics.

Minor Requirements

Required Prerequisites

Course List
Code Title Credits
ECON 201BPrinciples of Macroeconomics 13
or ECON 202B Principles of Microeconomics
Total Credits3
1

The non-marketing electives may also have additional prerequisites outside of the minor.

Requirements

Student must then complete fifteen (15) credits of classes.

Course List
Code Title Credits
Marketing Analytics Minor Requirements
MKTG 301Principles of Marketing3
MKTG 413Marketing Analytics3
Select 9 credits from the following options9
DATA 350
Applications of Databases
DATA 401
Applied Machine Learning
or DSCI 401
Applied Machine Learning
DATA 402
Analytics Applications and Development
or DSCI 402
Analytics Applications and Development
DATA 419
Data Mining
or CPSC 419
Data Mining
DATA 420
Modeling and Simulation
or CPSC 420
Modeling & Simulation
DSCI 363
Operations Management
ECON 361A
Introductory Econometrics
ECON 460
Applied Economic Analysis
or ECON 462
Advanced Economic Analysis
MKTG 411
Marketing Research
MKTG 417
Digital Marketing
MKTG 490
Marketing Strategy
STAT 320
Applied Regression Analysis
STAT 420
Applied Multivariate Statistics
Total Credits15

Business Faculty

Filiz Tabak, Dean for Faculty
Mukesh Srivastava, Chair

Professors

Christopher J. Garcia
Lance C. Gentry
David L. Henderson, III
Kenneth D. Machande
Kashef A. Majid
John S. Marsh
Mukesh Srivastava
Xiaofeng Zhao

Associate Professors

Wei Chen
Kanchan Deosthali
Alexandra M. Dunn
Rachel L. Graefe-Anderson
Sayan Sarkar

Assistant Professors

Samira Fallah
Siang-Ru [Lulu] Huang
Durgesh Pattanayak
Tsung-Hsuan Yang

Senior Lecturers

Kimberley L. Kinsley
Smita Jain Oxford

Instructors

Christopher H. Willis

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