The marketing analytics minor is designed for students with practical quantitative skills who wish to measure and analyze market data to better understand and increase an organization’s return on investment and to improve their customer experience. Students will become competent with analytical techniques for decision modeling, marketing analytics, and marketing engineering. The minor is specifically designed to be completed by students from any discipline. Given that many of the non-business electives have other prerequisite classes, this minor may be especially attractive to students also interested in economics, data science, computer science, or statistics.
Minor Requirements
Required Prerequisites
| Code | Title | Credits |
|---|---|---|
| ECON 201B | Principles of Macroeconomics 1 | 3 |
| or ECON 202B | Principles of Microeconomics | |
| Total Credits | 3 | |
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The non-marketing electives may also have additional prerequisites outside of the minor.
Requirements
Student must then complete fifteen (15) credits of classes.
| Code | Title | Credits |
|---|---|---|
| Marketing Analytics Minor Requirements | ||
| MKTG 301 | Principles of Marketing | 3 |
| MKTG 413 | Marketing Analytics | 3 |
| Select 9 credits from the following options | 9 | |
| Applications of Databases | ||
| Applied Machine Learning | ||
or DSCI 401 | Applied Machine Learning | |
| Analytics Applications and Development | ||
or DSCI 402 | Analytics Applications and Development | |
| Data Mining | ||
or CPSC 419 | Data Mining | |
| Modeling and Simulation | ||
or CPSC 420 | Modeling & Simulation | |
| Operations Management | ||
| Introductory Econometrics | ||
| Applied Economic Analysis | ||
or ECON 462 | Advanced Economic Analysis | |
| Marketing Research | ||
| Digital Marketing | ||
| Marketing Strategy | ||
| Applied Regression Analysis | ||
| Applied Multivariate Statistics | ||
| Total Credits | 15 | |
Business Faculty
Filiz Tabak, Dean for Faculty
Professors
Christopher J. Garcia
Lance C. Gentry
David L. Henderson, III
Kenneth D. Machande
Mukesh Srivastava
Xiaofeng Zhao
Associate Professors
Wei Chen
Kanchan Deosthali
Alexandra M. Dunn
Rachel L. Graefe-Anderson
Kashef A. Majid
John S. Marsh
Sayan Sarkar
Assistant Professors
Samira Fallah
Siang-Ru [Lulu] Huang
Tsung-Hsuan Yang
Senior Lecturers
John D. Burrow
Kimberley L. Kinsley
Smita Jain Oxford
Instructors
Durgesh Pattanayak
Christopher H. Willis